the start of something good

Becel / 2025

While the world is trying to sell you the craziest health trends—red light masks, magic crystals, laughing, screaming and crying yoga—we’re simply suggesting you spread a little Becel on your toast.

This was a massive one for us. Months of work, meetings, lots and lots of them. Fighting for every scene, justifying every trend, planning shots and cuts. It was a huge effort from a great team (we mean the wider team, not just us). Hope you enjoy.

Done with our CD Joris Philippart. Directed by Freddie Powell.