ING wanted to renew hundreds of millions worth of media buy at Schiphol: 150 airbridges, posters, all that jazz.

By the time it got to the writing, we had 3 weeks. They picked 60 lines. We managed to get 14 in that we’re proud of. Including the biggest one, that they placed outside the airport as the “flagship.”

And as you can tell they left finding good pictures of the lines up to us…