The Vegetarian ButchercAMPAIGNSThe Vegetarian Butcher / 2024
For the Ultraboost 5 Launch (in Berlin)
Adidas is well known for its run clubs.
But the people of Berlin are more interested in another kind of club, so if we want to get their attention that’s where we need to be.
We’ll partner with a legendary club like Trauma Bar Und Kino, to throw a one-off Adidas event.
Using its massive space to create the world’s first run club. By turning one of the rooms, they usually devote to art installations into a 5k run track. Allowing ravers keep up their energy all night with the energy retention of Ultraboost.